Everyone needs a ‘why’ in their lives–both for personal and for business. It’s the foundation on your business practices, your purpose, and the way you’ll make money.
A simple and great explanation of ‘why’ is demonstrated by Simon Sinek on ‘How Great Leaders Inspire Action’. I encourage you to watch.
From my experience, finding unique identity or ‘why’ is difficult. It’s been the most difficult aspect for our clients to put their finger on in their strategic marketing plans. Our brains seem to jump from big picture purpose down to detail tactics—the ‘how’ and ‘what’ of getting our products and services built, sold and making money.
This isn’t wrong. Many companies have million dollar success with this approach. They’ve either jumped into business in a rush to make money, support a family, or the need for their services was clear in the market. But their definition of why we’re in business was never contemplated or, more than likely was just never clearly defined as they moved forward.
Identifying your ‘why’ is what consumers need to believe in you, then to support your product. It’s the driver. It’s the traction. Identifying your ‘why’ gives clarity to all marketing plans, campaigns and project plans. Identifying your ‘why’ is your inner glow, your purpose—your purpose is more than profits.
Every business’s purpose is to earn profits, yes, but deeper than that your product benefits the greater good. Why? Because it makes you human. It connects us as people. By revealing your purpose you create a social return on investment (SROI). And like it or not, we as consumers want to support purpose.
I’d like to share digiGLOW’s ‘why’. We’re founded on unique purpose. Brandlighting Purpose . We help clients do this, not through unsustainable spotlighting (an outer light), but through revealing the inner glow around your brand through the 7 areas of marketing.
Thanks for spending time with us in this post. I’d rather listen to your thoughts on ‘why’ than tell you ours. Please share your thoughts below in the comments.