One of digiGLOW’s guiding principles is ‘Love, Not Fear’. Do you automatically shut-down when you hear it?
Love is mushy. That would make love weak, correct?
Here’s a possible dialog in your head right now: “There’s no room for love in business—is there? There are too many spreadsheets, algorithms, P&L statements, new federal restrictions, process efficiencies and office potlucks to worry about. There’s no room for mushy in business…right? Love, pfff…really.”
I’ve heard that dialog before—in my own mind. It certainly concerns me of appearing too soft or weak. After all, an outward appearance, as we’ve been taught, isn’t supposed to matter. But does business live like that? It’s all outward appearance isn’t it? Isn’t marketing, in general, outward appearance?
The principle is ‘Love, Not Fear’. digiGLOW is based on that principle (the first of four guiding principles we base our actions upon) from brilliant words shared from Emily P. Freeman in ‘Grace for the Good Girl’ (an amazing book for anyone, not just girls, or women or females—anyone).
From that wisdom, and life experiences, it’s choosing to look forward in optimism, not looking back over our shoulder. It also encourages us to look inward and deep at core beliefs. Couldn’t we all use a reminder of this, even if we’re in business?
A reminder to:
- Focus on our best.
- Narrowing in on our efficiencies, uniqueness and purpose igniting growth and better products.
- NOT living in fear and anxious competition. NOT letting it drain our optimism and slowly rust traction to a halt. A halt–a standstill, in fear and not love.
So if love is too mushy and weak you could replace the word with optimism. Optimism to show an outward appearance that reveals your inner glow. Your unique offering that shows strength and fortitude.
It’s all for the greater good…all from you.